Case Study

GIGACLOUD PROMO STAND DESIGN

Graphic

Case Study

GIGACLOUD PROMO STAND DESIGN

Graphic

Brief and Idea

First and foremost, it's crucial to finalize the theme and the statement of work. This visual is quite detailed and extensive, so it's best to discuss everything upfront to avoid rework when most of it is already done. Therefore, we decided on the concept, sectors, Gigacloud clients to be featured, and the format of the stand. The format was slightly altered in the process, as initially, it was planned as a single image, but ultimately, we decided to create two separate ones.

Topics:

Production

Banking

Logistics

Agro-sector

Topics:

Production

Banking

Logistics

Agro-sector

Base

I initially wanted to create the base in vector or generate it using AI. However, a vector wouldn't provide that "realism," and AI would generate it with artifacts and in low quality. Therefore, I decided to try creating the base in Blender. I had good skills in Cinema4D, but I didn't want to buy a license for just one project, so I decided to try Blender and wasn't disappointed; for basic geometry, it was more than enough for me.

Base

Assets in Midjourney

I am not an artist, so I generated various details such as plants, buildings, cars, etc. using Midjourney. I don't like AI artifacts; I dislike it when it's evident that a design was generated by AI. Therefore, when I do use it, I try to remove all artifacts as much as possible. Fortunately, all these details were on a small scale, and the assets didn't require extensive processing.

Collaged in Photoshop

After these preparations, the crucial stage arrived – assembling everything in Photoshop and preparing it for print. This stage took the most time because here it was necessary to work holistically and in one style, and most importantly – with PERSPECTIVE. Although I generated everything from the same perspective, since it was AI, all assets differed slightly, so I aligned almost every asset using Perspective Warp.