MyTalent — a home for every talent
About the project
MyTalent is a social platform where artists, creators, athletes and innovators show what they do, find their people and grow. In three months our team launched the social network and the app, then spent two more polishing it. I started with the brand, the logo and the mascot, and then designed the UX and UI of the web version.
My role
Logo, mascot, UX and UI of the web app, design system
Team
Two designers, a PM and developers. I led the web, Oleksandr led the mobile app
Timeline
3 months to launch, then 2 more to polish
Result
About 300 people a day were posting content
Logo
The client wanted to move away from the old sports-looking star: keep the star, but make it cleaner, more confident and not only about sports. The search came down to three directions: a person, creativity and connections. We picked the star-person, and later I updated the sign: the head breaks out of the icon and the star leans, as if the person is moving.


Mascot
I came up with the mascot so the interface would not feel dry. It grew out of the logo: a round floating head over a soft star body. I generated it with Nano Banana from one reference and a fixed prompt template, so the character stays the same whether it sings, paints or searches.





The task
Launch a social network for talents in three months, on the web and in the app. Requirements came from the PM and from regular calls with the client. We designed for two people:
Creator
Shows their work, builds an audience, runs groups and hosts events
Viewer
Looks for talents by interest, follows them, joins groups and comes to events
What we looked at
- Luma
There was no time for a big study, so we looked at how the platforms people already use solve the same jobs. For Events we leaned on Luma.
From wireframe to final
Design ran almost in parallel with development, so we worked in short loops. Every feature was split into epics and user stories, so each one could be designed, handed off and built on its own, and shared components came first.
- 01Drafts
- 02First round
- 03Second round
- 04Testing







Rough ideas and drafts of the key screens to agree on the directionKeep scrolling
Key decisions
Content first
Talents come to show their work, so the interface steps back. A calm three-column layout keeps navigation on the left, the feed in the middle and discovery on the right. Talents, groups and posts share one card system, and on mobile web the feed takes the whole screen.
An interface that feels alive
A minimal interface can easily feel empty. The mascot fills empty states and posts, and 3D badges add a bit of play, so the product feels friendly even before people have posted anything.
Design system
With Oleksandr we took gluestack v2 as a starting point and rebuilt it almost from scratch to fit the product. One system covered both the web and the mobile app.
Variables
Colours and sizes as variables instead of hard-coded values
Tokens
Design tokens shared by the web and the mobile app
Components
Our own components with every state the user stories needed
- #4F7BFF
- #3156C5
- #F2F5FF
- #4C4759
- #525252
- #E5E5E5
Result and takeaways
In three months we launched a social network and an app, and in two more we polished them. While we worked on the product, about 300 people a day were posting content on MyTalent.
Next time I would set up the process differently from day one and work much closer with the developers. We were in constant contact, but with deadlines this tight design reviews of the build were not always possible.






