Cactus: a minimalist brand for a digital agency
Cactus is a digital agency focused on websites, apps and branding.
About the project
Cactus Design is a digital agency that builds websites and apps and designs brands. Its identity rests on minimalism, with a cactus as the symbol of its own approach and adaptability.
The goal was a strong, memorable visual presence that shows the agency's portfolio and services in an engaging, easy-to-use way.
The cactus mark
The mark is built from a few simple strokes: a rounded crown with spines over a pot. Behind the minimal shape is a precise construction grid.
Responsibility
As the lead product designer I created the visual side of the brand: the logo, the website and the 3D models.
Tools
The website is built in Readymag, with 3D modelling software for the interactive elements.
Problem
Create a cohesive identity that reflects the agency's expertise and creativity while keeping a minimal look.
Design process
The work went from concept to mockups, feedback and iterations based on user testing. The whole project took several weeks, from the first brainstorm to launch.
- 01
First consultation and estimate
- 02
Research
Interviews, competitor analysis and target audiences, to understand the context and set the design direction.
- 03
Concepts
First design concepts and drafts based on the research: a range of options to refine.
- 04
Idea presentation and planning
- 05
Main idea
The chosen concept refined and grown into a complete design.
- 06
Final presentation
The finished project shown in full, with final tweaks after feedback.
Target audience
Businesses and individuals looking for high-quality digital design.
User research
Research into the audience's preferences and expectations shaped the design decisions.
Competitive analysis
A look at the market showed the industry trends and how to make the brand stand out.
Website
A dynamic Readymag website shows the portfolio and services in an engaging, easy-to-follow layout, from the first screen to the stages of cooperation.
3D models
3D models add depth to the brand's visual story, on the website and beyond. They work as product shots and as interactive elements, and they fit the minimal style while giving it more depth.
Feedback
Early feedback from stakeholders and users helped refine the identity and make sure it met its goals.