We are Ukraine
Patriotic approach emphasizing national identity and strength
DSUA — cloud sovereignty alliance
Problem
Ukraine needed a unified approach to digital sovereignty. Leading national tech companies lacked coordinated branding and visual identity to represent their collective mission of building reliable digital services, implementing modern technologies, and protecting information for government and business interests.
Concept development
Through analysis of DSUA's mission and needs, I developed three distinct brand directions, each addressing different aspects of the brand.
We are clouds
Cloud technology focus highlighting connectivity and reliability
We are technology
Tech-forward direction showcasing innovation and geometric precision
Final logo
A minimalist, modern interpretation of Ukraine's coat of arms with technological elements: a clean geometric symbol representing strength, reliability, and digital innovation while maintaining Ukrainian heritage.
Brand guidelines
- Logo variations and safe zones
- Typography system
- Color palette
- Visual patterns based on logo geometry
- Usage rules and applications
Presentation templates
I also developed a flexible presentation system:
- Multiple layout options for different content types
- Consistent visual hierarchy
- Integration of brand patterns and imagery
- Both light and dark theme variations
Digital sovereignty is a new but very important approach for Ukraine. That is why we needed a design that looks modern, mature, and distinctly Ukrainian.
Anastasiia MenailovaHead of Marketing at GigaCloud