Case Study

DSUA - cloud sovereignty alliance

Problem

Ukraine needed a unified approach to digital sovereignty. Leading national tech companies lacked coordinated branding and visual identity to represent their collective mission of building reliable digital services, implementing modern technologies, and protecting information for government and business interests.

Concept Development

Through analysis of DSUA's mission and needs, I developed three distinct brand directions, each addressing different aspects of brand.

We are Ukraine

Patriotic approach emphasizing national identity and strength

We are clouds

Cloud technology focus highlighting connectivity and reliability

We are technology

Tech-forward direction showcasing innovation and geometric precision

Final Logo

Minimalist, modern interpretation of Ukraine's coat of arms with technological elements. Clean geometric symbol representing strength, reliability, and digital innovation while maintaining Ukrainian heritage.