Service
Brand design
What Makes a Great Logo?
For me, a great logo happens when two things work together. First is the "wow factor" — that moment when you look at it and think "That's it!" Second is practicality. Because even the most beautiful logo isn't worth anything if it falls apart on a business card or gets lost on a t-shirt. A great logo needs to look sharp on both a billboard and a browser favicon.
My Process
Discovery
Everything starts with discovery. I gather references and analyze competitors to understand your brand's personality and market.
Concepts
Next, I sketch 3-4 conceptually different approaches. One might be minimalist, another illustrative, a third typographic. These are raw ideas and creative directions based on our discovery — no colors or final details yet.
Direction Development
After you choose your preferred direction, I refine the concept. This is where I select the color palette, choose typography, and define visual elements that make your logo uniquely yours.
Final Steps
I finalize the logo and everything gets organized into a logobook that ensures your brand looks always perfect.