Service

Brand design

What Makes a Great Logo?

For me, a great logo happens when two things work together. First is the "wow factor" — that moment when you look at it and think "That's it!" Second is practicality. Because even the most beautiful logo isn't worth anything if it falls apart on a business card or gets lost on a t-shirt. A great logo needs to look sharp on both a billboard and a browser favicon.

My Process

Discovery

Everything starts with discovery. I gather references and analyze competitors to understand your brand's personality and market.

Concepts

Next, I sketch 3-4 conceptually different approaches. One might be minimalist, another illustrative, a third typographic. These are raw ideas and creative directions based on our discovery — no colors or final details yet.

Direction Development

After you choose your preferred direction, I refine the concept. This is where I select the color palette, choose typography, and define visual elements that make your logo uniquely yours.

Final Steps

I finalize the logo and everything gets organized into a logobook that ensures your brand looks always perfect.

My works

I've been working with logos for a very long time — since the very beginning of my design career. Over the years, I've created tons of logos, from small startups to major corporations. And I've learned even more about what works and what doesn't. Each project is a new puzzle, and I love solving it together with my clients.