Svoe.it make ukrainian soft great again
Problem
70–90% of Ukrainian companies used Russian software (1C, BAS, Bitrix, Kaspersky) before the invasion. Most Ukrainians believed no domestic alternatives existed. Svoe.it demonstrates the importance of abandoning Russian software and offers strategies for switching to Ukrainian alternatives.
Logo and guidelines
Simple design featuring a switch symbol replacing the letter "o" to represent switching from Russian software while reinforcing the IT focus.
Established color palette, fonts, and visual patterns for brand consistency. Created usage guidelines for the logo, photography, voice, and platform applications.
Graphics
Used MidJourney and Adobe Firefly to generate images due to time constraints. Combined AI-generated assets in Photoshop to create final graphics efficiently.
Landing page
Built a digital gateway for partner engagement and event promotion. Initial version created over one weekend, then continuously improved over several months. Added partner logos, event schedule, and new sections.
Tech stack: designed in Figma, built on Readymag. Integrated After Effects animations, Zapier for email/calendar services, and HotJar for analytics. All done by one person. You can see it at this link.
Looking back, I'd probably use Rive for this today and suggest building the landing page in Framer for more flexibility.
Showroom design
Venue included photo zones, video screens, stage displays, and a DJ booth in the event's style. Heavy use of animations and video content. We also produced extensive print materials and merchandise.
Results
- 1,500,000
- people reached via social media, Telegram, press, banners and newsletters
- 90,000
- potential customers in the software database
- ~1,500
- event attendees
- 1,700
- registrations
- 50+
- new partner applications via website
- 10+
- confirmed development partners for the next event
- 30
- loyal partners and developers gained new clients
- 20
- free media publications mentioning the brand
- 12
- accredited journalists covered the event
Media & Reviews
Exceeded outreach expectations across online platforms. The design was praised for its innovative Ukrainian philosophy and immersive experience that enhanced audience engagement.
I believe that the event's identity closely and accurately reflected the event's core concept, providing ample room for the project's expansion. It not only created opportunities for project growth but also added extra value and depth to the entire initiative.
Anastasiia MenailovaHead of Marketing at GigaCloud
The essence of the event was intricately intertwined with its identity, faithfully mirroring the core concept and allowing ample space for the project's evolution. This alignment not only fostered opportunities for the project's advancement but also imbued the entire initiative with additional value and richness, I am convinced.
Volya KuzeyevaHead of PR at GigaCloud