Case Study
SVOE.IT make Ukrainian soft great again
Problem
70-90% of Ukrainian companies used Russian software (1C, BAS, Bitrix, Kaspersky) before the invasion. Most Ukrainians believed no domestic alternatives existed. Svoe.it demonstrates the importance of abandoning Russian software and provides transition strategies to Ukrainian analogs.
Logo and Guidelines
Simple design featuring a switch symbol replacing the letter "o" to represent switching from Russian software while reinforcing the IT focus.
Established color palette, fonts, and visual patterns for brand consistency. Created usage instructions for logo, photography, voice, and platform applications.
Graphics
Used MidJourney and Adobe Firefly to generate images due to time constraints. Combined AI-generated assets in Photoshop to create final graphics efficiently.
Landing Page
Built digital gateway for partner engagement and event promotion. Initial version created over one weekend, then continuously improved over several months. Added partner logos, event schedule, and new sections.
Technical stack: Designed in Figma, built on Readymag platform. Integrated After Effects animations, Zapier for email/calendar services, and HotJar for analytics. Single-person execution. You can check it on this link
Looking back, I'd probably use Rive for this today and suggest building the landing page in Framer for more flexibility.
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Showroom Design
Venue included photo zones, video screens, stage displays, and DJ booth following event aesthetics. Heavy use of animations and video content. Extensive print materials and merchandise produced.
Results
1,500,000
people reached via digital channels, social
media, Telegram, media, banners, newsletters
90,000
potential customers in
software database
~1,500
event
attendees
1,700
registrations
50+
new partner
applications via website
10+
confirmed development
partners for next event
30
loyal partners/developers
gained new clients
20
free media publications
mentioning the brand
12
accredited journalists
covered the event
Media & Reviews
Exceeded outreach expectations across online platforms. Design received acclaim for innovative Ukrainian philosophy and immersive experience that enhanced audience engagement.
I believe that the event's identity closely and accurately reflected the event's core concept, providing ample room for the project's expansion. It not only created opportunities for project growth but also added extra value and depth to the entire initiative.
Anastastia Menailova
Head of Marketing at GigaCloud
The essence of the event was intricately intertwined with its identity, faithfully mirroring the core concept and allowing ample space for the project's evolution. This alignment not only fostered opportunities for the project's advancement but also imbued the entire initiative with additional value and richness, I am convinced.
Volya Kuzeyeva
Head of PR at GigaCloud